If you think your job is done once you have designed your website, I encourage you to give it a second thought. Your website will not give you any benefit if it is not responsive. You will lose customers (both potential and existing).
Multiple Device Friendly
A responsive website will not only be friendly when used on a laptop or desktop, but it will also work just as good on other devices. These include tablets and smartphones. Because a responsive web design adapts to different screen sizes. Hence, saving you the trouble to design a different version for every device.
Your website should be one that adjusts to different screen sizes immediately. Only then will it be possible for search engines to crawl and index the content available on your website.
Mobile-Friendly Websites- A Booster
Almost every other person likes to surf the Internet or watch videos on mobile. Because it is much convenient. The fact is that Google too boosts mobile-friendly websites. Because the trend says that people like to shop online and visit websites more from their smartphones these days. As they can do so even when traveling. In fact, according to researches, over 60% of Google searches are now through smartphones.
Improves the Speed
A responsive website improves the speed of your website. According to researches, the users expect the websites to load within a blink of an eye. Yes, such expectations, much wow. Therefore, you cannot afford to disappoint your users. If your website takes more than 3-4 seconds to load, then you are in the red zone.
People do not want to wait for a website to load. Especially when they are on the go. If you want your users to stay, offer them a loading speed no one else does. Because they will very conveniently leave you and go elsewhere if your website does not load fast.
Keeps the Bounce Rate to a Minimum
A responsive website will engage the users so well that it will reduce your bounce rate. Google itself crawls all the websites to monitor the bounce rate. And it then boosts your SEO ranking accordingly. If you have a responsive website, your bounce rate will be low. And you will be able to rank better on SERP.
Improved User Experience
When you aim to design a responsive website, you are actually aiming at providing a good experience to your visitors. And if people visit your website and have a positive review, you have already provided them with excellent user experience.
But to provide this experience, you need to focus on a couple of things. This includes your web design. It should be responsive. If the users find it hard to navigate from one page to another. Or if they face trouble looking for a tab, you will be in trouble. People do not give second chances these days.
Imagine having two or more versions to your website. Your staff will have difficulty in keeping up with the various designs. It will not only be time-consuming but it will also cost you more. However, if you have a responsive website that adjusts to various screen sizes accordingly, then you only have to design a single template for your website.
No Duplicate Content Penalty
If you have two versions to your website, this means that you are creating duplicate content. This might not look like a problem to you, but Google levies a penalty on such websites. Search engines are indeed getting smarter with every passing day. And none of us can escape it. There is no fooling the search engines anymore.
Therefore, it is always a better idea to play safe and create a single responsive website.
Simple Website Analytics
Creating a website and having a look at the traffic that it attracts is not the only goal. You have to go a bit deeper and focus on website analytics. This helps you to judge the areas of improvement and so on. If you have two different versions of your website, then you will have to spend more time analyzing them both.
High Conversion Rate
A responsive website also increases your conversion rate. And isn’t this what all businesses and websites strive for these days?
Improved customer experience and a high trust level by customers increases the conversion rate on your website.
If you have a responsive website design, you will for sure rank well on the SERP. There are a couple of algorithms introduced by Google. It ranks the website against them. And responsive web design is one criterion among the many that Google judges websites on before ranking them.