Website Design

The Perfect Domain Name for your Website

A domain is, after all, a business’ own piece of Internet real estate. It reflects the brand and can even affect the website’s ultimate findability. Many business owners find themselves in a position to purchase that perfect domain, left to wonder about the value it could bring to the business as a whole ... and how much it might cost.
In the throes of a website rebuild project of our own, we have been carefully considering buying such a domain. So, I turned to Sedo.com, a domain brokerage company, for some advice on how to approach this process.

“Many domain buyers, especially first-time buyers, settle for a domain either because it’s inexpensive or because it’s available to register on the spot — they often overlook how valuable a domain name is to the success of their online business and therefore they underestimate the importance of their online real estate,” says Kathy Nielsen, director of North American sales, Sedo. “In fact, a domain is exactly like physical real estate, in that location is to be considered the most important factor in the investment process. Just like most shop owners would seek out Main Street for their business location, an online business investor should look to find a name that is easy for potential customers to find and short and descriptive enough for them to remember.”

We see many companies attached to their legacy domains. These domains were not necessarily picked for great search findability or for its easy-to-remember value but rather an “ego domain” with their business name only. In many cases, a better domain could be a very real possibility.

We see many companies attached to their legacy domains. These domains were not necessarily picked for great search findability or for its easy-to-remember value but rather an “ego domain” with their business name only. In many cases, a better domain could be a very real possibility.