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How to optimize your company’s website

What’s the key to appearing at the top of Google Search? Why are some web designers on the top of page one while others rank way down on the third page—or lower—where their businesses will likely never be seen? How can designers take charge of their online reputation and optimize their web traffic? Here’s what these three experts shared.

Quality Control

First and foremost, it’s critical to have robust, relevant, and interesting content that will resonate with your audience. Declan Reilly, head of SEO at The SEO Works, advises, “Provide the answers to your industry’s pain points [or] unanswered questions or create a piece that really informs or excites.”

Evaluate how your website is being viewed and used: “Think about what search queries your target audience might enter into a search engine. Would you choose to rank any of your pages highly for those search queries over what’s out there currently? If not, you should consider creating a page that you think is better. Make sure to include those target search queries in a natural way, but in a way that helps search robots understand that the page is actually about that subject. Then get other strong and trusted websites to share and link to it—another major ranking factor.”

“The best way to have great SEO really comes from ensuring you have stunning content that other people want to share, pin, and link to. If you have great photography and design, people will share your work.

There are other technical elements that are part of good SEO, such as keywords, backlinks, meta tags, alt image text, and a slew of other elements, but they’re all worthless without quality content.”

Keep Your Website Content Fresh

Upload press articles, new projects, update employment opportunities, et cetera, to make sure your website is fresh for visitors. Update and change your site frequently. Google looks for fresh content!

After you appreciate how people are trying to find your website, you can tailor your pages to meet their needs, and, therefore, the needs of search engines like Google, which simply want to provide the best result possible. Be that result!”

Tag It

Create a robust and solid back end—meaning all photos are tagged with relevant meta tags, consistent creation of relevant content, and all website pages are written properly so Google can easily pick them up.”

Always consider keywords when crafting posts, descriptions, captions, and tags. There’s no point having a fantastic copy that really resonates with your audience if Googlebot cannot find it, the page takes five seconds to load, and it isn’t functional on a mobile device

Tag all of your photos with relevant keywords and make sure to do so across all media—not just on your website but across all platforms—Pinterest, et cetera,” she shares, adding, “Consistency is key! Make sure all of your copy is tagged and relevant. Use plug-ins like Yoast to maximize your posts and make sure they’re meeting SEO criteria.

Avoid Gimmicks

Focus on sustaining a good position for years that is not dependent on one or two tactics and won’t fluctuate wildly when Google updates their search algorithm—which it does all the time.

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